Expertise Load Forecasting and Customer Adoption

Forecasting how customer adoption and new demand reshape load, down to the feeder.

Load forecasting is as complex as ever, combining econometrics, emerging but uncertain large loads, customer-sited DERs, and policy-driven electrification. E3 forecasts electricity demand for utilities, regulators, and system planners, from the aggregate system peak impacts to adoption of individual technologies through to hourly load on a specific feeder. We project how quickly customers take up electric vehicles, heat pumps, rooftop solar, storage, and efficiency measures, develop the hourly load shapes that go with each, and combine the two into the energy and peak forecasts that feed a resource plan, a distribution plan, or a rate case. We also forecast new large loads, including data centers and industrial customers, where the drivers are different and the growth arrives in much larger increments.

As the grid becomes more constrained with new load growth we can provide an actionable range of peak load scenarios including key drivers and trackable markers to know how to plan under uncertainty in real time.

Technology adoption forecasts start from customer economics. We use Bass diffusion, S-curve, and logit models calibrated using historical. Then we bring in technology costs, incentives, tax credit changes, tariffs, and local market conditions to capture the impact on adoption of economics across several potentially competing technologies. We deliver a range of scenarios rather than a single number to account for policy and market uncertainty. Each technology then gets its own hourly shape based on factors including heating service demand, weather, and charging constraints derived from real driving data. Adoption components may be regarded individually or combined and diversified to build a complete load forecast that accounts for real-world dispersion.

Once we know how much load there is, we can work on the question of where that load occurs. Forecasting Anywhere, built with Integral Analytics, distributes adoption across a service territory using machine learning and parcel-level data on building type, square footage, zoning, and land use. The results aggregate to census tract, feeder, substation, or disadvantaged community boundaries, and load directly into the tools planners already use, including LoadSEER, CYME, and Synergi. We also build climate-informed forecasts from downscaled climate models. Many engagements end with the forecasting tool in the client’s hands so staff can update assumptions and run sensitivities between planning cycles.

How we support

Load and adoption forecasting

System-wide load forecasting

Granular energy and peak load forecasts by component, aligned with key policy and economic scenario designs, and fit for purpose for integrated resource plans, state energy plans, and reliability assessments

Technology adoption forecasting

Scenario-based adoption forecasts for EVs, heat pumps, solar, storage, and energy efficiency measures.

Load shape development

Hourly profiles by technology and customer segment, including managed and unmanaged charging and other flexible loads.

Flexible load and grid utilization analysis

Evaluation of load management potential and value of distribution and bulk grid utilization

Geospatial downscaling

Parcel-level forecasts through Forecasting Anywhere, aggregated to any planning geography.

Large load forecasting

Segmentation and scenario forecasts for data centers and new industrial customers.

Forecasting tools and capability building

Custom models delivered to client teams, with training to run them in-house.

Who we work with

Across load and adoption forecasting

Utilities

Adoption and load forecasts feeding IRPs, distribution plans, program design, and rate cases.

Regulators and state agencies

Independent forecasts and methodology review in planning and grid readiness proceedings.

Municipal utilities and public power

Territory-level forecasts scaled to smaller planning teams and budgets.

Cities and regional agencies

Grid readiness studies and infrastructure siting analysis tied to climate targets.

Selected clients & partners

E3